Front Sight and Ignatius Piazza
in Pajaronian Register
Shooting at the Stars
Posted: Tuesday, Feb 6th, 2007
Trainees at the Front Sight Firearms Training Institute’s Las Vegas facility take aim with their shotguns recently. Front Sight’s founder said he wants to make the site “a Pebble Beach for gun enthusiasts.”
In the entire history of reality TV smackdowns, it’s likely few have been as decisive as the one administered by Santa Cruz County Sheriff’s deputy Greg Amundson last summer in the middle of the Nevada desert: He shot an opponent in the chest with a Glock 19 handgun.
“They give you a weapon that fires paintballs and send you into a house to search for each other,” Amundson said Monday of the final round on “Front Sight Challenge,” a cable program that pits tactical shooters from all walks of life against each other in a series of firearm-centric events. “The idea was to shoot the other guy before he shoots you. It turned out I shot him first.”
“Challenge” was filmed over the summer at Front Sight Firearms Training Institute’s facility near Las Vegas. While the show began airing on the VERSUS cable network only a few weeks ago, Front Sight instructors have been teaching people to talk, fight, drive and shoot their way out of dangerous situations since 1996, founder and Santa Cruz County resident Ignatius Piazza said. While many of the organization’s trainees are law enforcement personnel or professional soldiers looking for an extra edge, a surprising number are average citizens interested in self-defense and personal enrichment. That statistic was one of the main factors in Piazza’s decision to launch the reality show, he said. Another was what he sees as most people’s misunderstanding of combat shooting.
“Though I always owned firearms and shot them regularly at the range, I was never taught the skills required to use a gun when it is needed most — to defend one’s life,” he said. “Those are entirely different skills. Regardless of what the unenlightened may say, you are the weapon and your firearm is just a tool.”
This realization, which Piazza said he came to in the early 1980s, prompted him to meet with every tactical shooter he could find and learn what he could from them. Though he has never served with the military or law enforcement, he maintains that his program is among the most effective in the world and proclaims himself a “Four Weapons Combat Master” —adept at using handguns, rifles, shotguns and submachine guns in high-stress situations.
Piazza, now 46, saw “Challenge” as way to test his protégés against more mainstream warriors. Though he is not allowed to reveal the outcome of the contest before the final episode airs, he said he was very pleased with his people’s performance.
“We thought it would be interesting to see what happened if we put private citizens who’d only been through Front Sight training up against other shooters — cops and military people,” he said. “It was definitely an interesting mix. We were surprised at how much interest we got.”
Part of that interest likely stemmed from publicity — good and bad — already swirling around Front Sight. In early 2001, anti-gun groups were alarmed to learn that Ignatius Piazza wanted to build a 550-acre “Pebble Beach for gun enthusiasts” near Pahrump, Nev. Initial plans called for 22 shooting ranges, a five-story SWAT rappelling tower and a K-12 school where teachers would go armed, according to the San Francisco Chronicle.
Later, the organization also made headlines after 9/11, as counterterrorism techniques were thrust onto the national stage. Piazza made the most of the opportunity, recruiting experts in chemical warfare and close-quarters combat to teach terrorism survival classes for celebrities, CEOs and journalists. He has also offered free firearms training to airline pilots if the government would allow them to carry guns.
Still, while Front Sight has not yet reached Pebble Beach status, it is doing very well, Piazza said. The company has opened a new Alaska campus that focuses on hunting and wilderness survival, the Nevada center holds a variety of classes five days a week, just like any college and the company has so far donated $5.13 million to various charities, according to Ignatius Piazza’s Web site. In spite of controversy, Front Sight’s aim has never wavered, he said.
“Whether you just purchased your first firearm and need basic training or have handled guns for years and want to train up to the master level, Front Sight has the curriculum, facilities and instructors to bring out the most — and best — in you,” he said. “That’s what we do.”
Deputy Amundson, who competed in the handgun division on the show, said the Front Sight students he met were surprisingly good. He said he was impressed when the first contestant to be eliminated was not one of Piazza’s gunslinging hobbyists but a longtime New York police officer.
“The first event was a static shot from 15 meters with the Glock 19,” he said. “Then the “Run and Gun,’ where you ran through sort of a ravine and shot these steel targets.“ Both of those events were scored on speed and accuracy, with the lowest scorer getting sent home, he said. ’Then 'Do or Die,' which was in the 'kill house' between me and the last guy, who was from Front Sight. He was definitely very well trained.“
For his victory, Amundson was awarded a gift certificate for Front Sight training and an invitation to return for the rifle competition. Unfortunately, he had a scheduling conflict — his Army National Guard unit was activated. Even so, Amundson said he was looking forward to cashing in his certificate.
’I absolutely had a blast,“ he said. ’I'll probably do more training with the handgun and M16 (rifle). Those have the most relevance to law enforcement.“
'Front Sight Challenge' airs Friday and Sunday on the VERSUS network. For more information on Front Sight, visit www.frontsight.com.
(Published in 2/5/07 edition)
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